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Unstrange Phenomena

08 March 2009

Sunk Cost Bias: How It Hinders Your Life and 4 Ways to Overcome It



"The sunk cost bias is a thinking trap that not only slows down personal improvement efforts, but one which can make people literally waste their whole lives on — something I’ve seen happening with disturbing regularity. The good news is that, like most thinking traps, the biggest step you can take to overcome it is by simply becoming aware of it."

By Luciano Passuello
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