What he's talking about is that currently kids are taught math through rote memorization which makes no sense. He is teaching a technique of how to work math that it does make sense, turning on the calculator portion of our brains.
Flansburg is out promoting The American Math Challenge to get kids excited about math: AmericanMathChallenge and Mathletics. By the way, in this generation of girls, they have caught up statistically with their male peers in math!
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